Case Studies
How we helped a $25M YC founder grow beyond his network with thought leadership.
Terry Kim
Founder
Stats highlight
81.1M
Impressions on X (Twitter)
134.6K
Profile clicks, prospects actively researching him
25.2K (5,010% growth)
New Followers
Consistent high-ticket
leads flowing in
Client Snapshot
He needed to systematise his content, grow his audience, and monetise his expertise, without sacrificing founder-level standards.
Goal
- Build authority in high-ticket sales and entrepreneurship
- Drive growth for his coaching and consulting offerings
- Scale to 25K followers
- Generate consistent revenue through organic content
At the start: Lack of a system to scale his influence, attract ideal clients, and monetise his knowledge, without becoming a full-time content creator.
Our 3-Phase Playbook
Phase 1: Deep Brand Strategy
We defined:
- Positioning: From military veteran to YC founder to high-ticket sales expert
- Audience: Tech-savvy professionals & founders who wanted scalable, battle-tested sales systems
- Content Pillars: High-performance habits, Kaizen mindset, purpose-driven entrepreneurship, and high-ticket sales
Phase 2: Content Engine
- 4-hour/month workflow: minimal time, maximum output
- Dedicated creative director to refine Terry’s insights into viral-ready content
- Proven virality frameworks to ensure every post had high reach and engagement
Phase 3: Data‑Driven Iteration
- Weekly & monthly reporting on impressions, engagement, and follower growth
- Constant refinement based on what resonated most
The Transformation
Before:
- Unstructured posting with no system or scale
- <1K followers; inconsistent audience growth
- Zero visibility to warm leads
- Coaching growth dependent on manual outreach
After:
- 81.1M impressions in just 30 days
- 134.6K profile clicks—leads actively researching Terry
- 25.2K followers (5,010% growth)
- Consistent high-ticket leads from organic authority content
Work With Us
Become The Voice Your Market Quotes
A dedicated content pod turns your expertise into conversation-starting posts that build authority and fill your pipeline.
What’s included
Business strategist & Product Manager
Copywriter & GTM Engineer
Brand and profile revamp
Signature media library
Always-on revenue generation engine
Targeted content distribution & precision outbound
Resources & Newsletter
How Thought Leaders Think
Get playbooks, strategy breakdowns, and real founder wins.
