Case Studies
How Shaun Newman became a leading figure in Western Canadian discourse.
Shaun Newman
Host of The Shaun Newman Podcast
Stats highlight
37.69M (+14,856%)
Impressions
89.18K
Profile Clicks & Signal-rich Engagement
19.2K
Followers built from scratch
Consistent traction
On high-conviction content
Client Snapshot
Shaun had a loyal podcast audience and a growing regional presence, but needed a scalable content engine to boost visibility, attract top-tier guests, and solidify his role in Canada’s most important cultural conversations.
Goal
Key Challenge: Break out of the niche podcast bubble and become a leading voice in Western Canada’s cultural conversation, while keeping authenticity front and center.
Our approach:
- Repositioned Shaun as a leading voice in Western Canadian values and free discourse
- Created viral-ready content that didn’t compromise his convictions
- Built a cross-platform strategy to fuel growth and podcast distribution
Our 3-Phase Playbook
Foundations
We helped Shaun evolve his public identity: from “hockey commentator” to public intellectual and cultural voice in the Canadian West. His brand centered around:
- Traditional values, family, and faith
- Thoughtful takes on Canadian politics
- Storytelling that sparked dialogue rather than division
Content Engine
- We installed a frictionless system:
- Bi-weekly content cadence aligned with podcast themes
- Dedicated creative director mining podcast insights for viral ideas
- Bold, topical hooks that balanced edge and trust
- Cross-posting to LinkedIn to extend beyond Twitter/X
Retention Engine
- We let the data do the refining:
- Weekly feedback loops on impressions, profile visits, and post performance
- Hook and format testing to dial in what resonated across platforms
- Topic-level refinement to preserve Shaun’s integrity while maximizing growth
The Transformation
Before:
- Limited visibility outside podcast listeners
- Inconsistent content system
- No clear growth levers for attracting high-profile guests
- Early Cornerstone Forum momentum, but no scalable engine
After:
- 37.69M impressions (+14,856%)
- 89.18K profile clicks (+9,594%)—signal-rich engagement
- 19.2K followers built from scratch
- Consistent traction on high-conviction content
- Growing guest list and increasing national influence
Work With Us
Become The Voice Your Market Quotes
A dedicated content pod turns your expertise into conversation-starting posts that build authority and fill your pipeline.
What’s included
Business strategist & Product Manager
Copywriter & GTM Engineer
Brand and profile revamp
Signature media library
Always-on revenue generation engine
Targeted content distribution & precision outbound
Resources & Newsletter
How Thought Leaders Think
Get playbooks, strategy breakdowns, and real founder wins.
