Case Studies
How we helped Baptiste grow a 300K tech community and sell out his API conference
Baptiste Vicini
Tech Investor & CEO at apidays
Stats highlight
178m+
Impressions (surpassing the 5M goal by 3,460%)
Sold-out
API conference
CEO of Bilt ($3.25B valuation)
Reached out for a potential partnership
46K (vs. 10K target)
New Followers
Client Snapshot
Despite his 300K-strong community, he needed to reach the right people, not just more people.
Goal
- Build a powerhouse distribution channel for his tech insights
- Drive ticket sales and sponsorships for his global apidays conferences
- Capture leads and amplify web traffic
- Hit 5M impressions and 10K+ new followers in 90 days
Our 3-Phase Playbook
Phase 1: Deep Brand Strategy
We defined:
- Positioning: Transitioned Baptiste from “tech journalist” to pioneer of the programmable economy
- Audience: Fortune 100 tech executives hungry for future-proof insights
- Content Pillars: Future of tech, automation, sustainability, and API economy
- Voice: Bold yet pragmatic, pairing predictions with actionable steps
Phase 2: Content Engine
Dedicated creative director +4 hours/month workflow
- 4-hour/month workflow with a dedicated creative director
- Viral-ready frameworks: Our team ideated, outlined, and refined content to align with Baptiste’s vision
- Cross-platform amplification: Strategic posting between LinkedIn and X (Twitter)
Phase 3: Data‑Driven Iteration
- Weekly performance tracking (impressions, engagement, follower growth)
- Quarterly deep dives to refine hooks, topics, and formats
- Pivoted based on real-time audience response and evolving goals
The Transformation
Before:
- No structured content system, sporadic posts
- 5M impression goal felt like a stretch
- No business ROI from content
- 300K+ community, but flat growth on socials
After:
- 178M+ impressions (3,460% above target)
- 46.4K new followers, including key execs and investors
- Sold out a 1,500-person global API event
- Inbound from Bilt’s CEO and engagement from Elon Musk
Work With Us
Become The Voice Your Market Quotes
A dedicated content pod turns your expertise into conversation-starting posts that build authority and fill your pipeline.
What’s included
Business strategist & Product Manager
Copywriter & GTM Engineer
Brand and profile revamp
Signature media library
Always-on revenue generation engine
Targeted content distribution & precision outbound
Resources & Newsletter
How Thought Leaders Think
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